Makeup routine with 5-minute

You wake up a bit later than intended, and because you’ve had to hit the ground running, you end up changing your outfit three times. That leaves five minutes to put on your make­up Routine. What’s the best way to make that work? We asked David Goveia, one of Canada’s premier makeup artists, for help.

Toronto-based Goveia has worked with a galaxy of celebrities, from film stars Cameron Diaz and Keira Knightley to supermodels Daria Werbowy and Shalom Harlow. But he’s also often called upon for photo shoots of ‘real’ women. ‘I like to use products that deliver the biggest punch for the least amount of effort,’ says Goveia. ‘You should not have to spend more than five minutes on your makeup each morning.’

He suggests this routine, with a bonus: extra tips for those days when you have an extra minute (when you haven’t pressed the snooze button one too many times).

Start with a clean moisturized face. Then you have a couple of choices:

Option A: Primer

For some women, depending on the coverage needed, wearing a primer can lessen (or even eliminate) the need for concealer and foundation, according to Goveia. ‘That saves you minutes right there,’ he says.

These skin smoothers, which come as translucent lotions or in creamier white formulas, are used as a base for all makeup and go on after your moisturizer. They aren’t typically cited as an essential, but Goveia really likes them. ‘Everyone can benefit from one. They contain a little silicone and keep everything nice and smooth, preventing make­­up from disappearing.’

You apply primer as you would moisturizer: Using fingertips, completely cover the face.